Ingredients for Good Business
Market Analysis and Site Approval
Drawing on our fifty years of experience, we will assist you in evaluating your market. Your location will be reviewed and approved based on favorable trade area demographics, target population density, household income levels and competitive factors. Our stores are typically located in strip shopping centers that provide visibility, curb appeal and accessibility.
We will be available to consult with you regarding lease agreements, permits, building codes and other related matters, you will be supplied with our Franchise Design Specification Manual. The Manual provides a specific interior design package, the required kitchen layout and design specifications as well as instructions for the purchasing and installation of equipment.
Our company representatives will be on hand to assist you with employee training and all aspects of your initial store opening. We will also provide all necessary training materials, operating manuals and guidelines and assist you in the implementation of all procedures. Additional on-site training is always available.
Our franchise consultants, working under the Directors of Operations, maintain constant communication with all franchisees. You will receive operating and marketing information as well as new ideas to assist in the growth of your business. Also provided is an in-depth consultation report, which provides an analysis of your operation and a jointly prepared action plan to optimize store performance.
We have established quality standards in all our operations and we will provide you with a list of products that meet those quality standards. As part of the Rosati family of franchisees you will participate in our purchasing program and volume buying power. This helps keep costs down and ensures product quality and consistency that is vital to a strong franchise system.
Rosati’s strategy targets the geographic area of each restaurant through the extensive use of distinctive print pieces, digital marketing, and social media integration. A local marketing manual also provides an outline to focus efforts on a variety of community- oriented activities. The use of a sophisticated computerized point of sale system provides detailed customer information enabling us to execute the marketing strategy in a cost effective manner.
A successful operation depends on hiring, training and retaining quality employees and management personnel. As part of the Rosati’s Pizza Franchise Program we have designed a comprehensive training system for franchise owners and operators based on proven standards and guidelines developed over the years by Rosati’s. Prior to the opening of your store, initial training will take place in one of our locations in addition to classroom training in our corporate office. With the exception of personal costs, transportation and lodging, your training expenses are included in the Franchise fee.
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